In an advertisement for Curves for Women, consumers are encouraged to "join now" by offering them the rest of the summer free. This portion of the ad corresponds to which step in the hierarchy of effects model?

Jewels for the Rich and Famous sells very exclusive jewelry with a minimum price of $25,000 to customers around the world. Speed of delivery to distant markets is a must. Management should consider using ________ as its main carrier

A) rail B) air C) trucks D) pipelines E) water

Savings and loans lost a total of $10 billion in 1981-1982 due to a combination of rising interest rates in 1979-1981 and

A) the recession of 1981-1982 that reduced real estate prices enough to cause significant loan defaults. B) the regulatory restrictions enacted by Congress in 1981 and 1982. C) the loss of market share to commercial banks that were allowed to compete directly with thrifts in the real estate market. D) the acceleration of inflation in 1981-1982 that caused thrifts to lose additional funds to money market mutual funds.