How does gender have an influence on a person's buying decisions? Give an example

What will be an ideal response?

ANSWER: Physiological differences between men and women result in many different needs, such as with health and beauty products. Just as important are the distinct cultural, social, and economic roles played by men and women and the effects that these have on their decision-making processes. Trends in gender marketing are influenced by the changing roles of men and women in society. For example, men used to rely on the women in their lives to shop for them. Today, however, more men are shopping for themselves. More than seventy percent of men shop online and about forty-eight percent shop from mobile devices. When doing so, men use Smartphones twice as often as they use tablets. Men are price-conscious, often scanning QR codes rather than typing in URLs to retrieve promotional materials, coupons, and product information.