The idea that not all members of a particular group will behave or think in the same way illustrates that ________.

A. culture is expressed as behavior
B. culture is heterogeneous
C. culture involves power
D. culture is shared

Answer: B

Communication & Mass Media

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Members can be more effective in the group if they center conflict on the opposing group members

Indicate whether the statement is true or false.

Communication & Mass Media

__________ means publics are convinced of the value of a campaign's appeals and "buy into" the message

a. Agreement b. Engineering of consent c. Enforcement of attitudes d. Entitlement

Communication & Mass Media