When examining competitors for the IMC planning process, it is essential to identify domestic competitors, but not foreign or international competitors

A clear mission statement acts as an "invisible hand" that guides people in the organization

Indicate whether the statement is true or false

When a mentor gives on-the-spot advice to help the person being mentored improve his or her skills, it is called _______________________

a. coaching b. role modeling c. acting as a referral agent d. providing acceptance