Which of the following clauses is least likely to be included in a mortgage?

If the Advertising Self-Regulatory Council rules that a firm's advertisements are not substantiated, then it orders the firm to discontinue the ads. This is very similar to the cease and desist order of the Federal Trade Commission

Indicate whether the statement is true or false

The total profit resulting from the business relationship with a customer over the course of

his/her life is known as the ________. A) customer lifetime value B) customer value proposition C) upside potential ratio D) average propensity to consume