When a firm uses an established brand to introduce a new product, it is called a ________

A) brand harmonization
B) brand valuation
C) brand extension
D) brand positioning
E) brand parity

C

Business

You might also like to view...

An adjusting entry is completed ________

A) at the beginning of the accounting period B) at the end of the accounting period C) when the balance sheet is prepared D) when accounts need to be balanced in the ledger

Business

GE employs different sales forces within different product and service divisions of its major businesses

For example, within GE Infrastructure, the company has separate sales forces for aviation, energy, transportation, and water processing products and technologies. GE has most likely adopted a ________ sales-force structure. A) market B) product C) customer D) territorial E) complex

Business