Humana developed a program, first started by Jason Spencer, that would empower internal audiences (staff, employees, etc.) to share their content on their different social media platforms. This practice is often referred to as ______.
A. employee advocacy program
B. brand ambassador program
C. social care program
D. influencer program
A. employee advocacy program
Communication & Mass Media
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Indicate whether the statement is true or false
Communication & Mass Media
What is the main advantage of a TV commercial?
a. sound and action b. visual appeal c. entertainment d. call to action
Communication & Mass Media