Service ________ means that a firm cannot store its services

When forces for global integration are low and forces for national responsiveness are high, a strategy that ________ makes sense

A) treats the world as a single market B) views the marketplace as completely homogeneous C) treats the world as a portfolio of national opportunities D) standardizes all elements of the marketing mix E) facilitates a straight extension

Which of the following is a feature of social media and digital marketing techniques?

A) They employ a one -to-many model of conversation. B) They provide tools to rate or air opinions about their products. C) The content on these websites is created by a central authority and others are expected to come to the websites to read about it. D) They allow no convenient means of engaging in a conversation about any topic.