Which part of a case explains the prior proceedings and what happened in the lower court?

All of the following are considered stakeholders expect those groups and individuals

A. who have only a financial stake in the company. B. who affect achievement. C. who are buyers and suppliers. D. who are unions and employee groups. E. who are affected by the organization's mission.

Which of the following approaches to measuring brand equity are measures of how the brand is represented psychologically in the minds of the customers?

A) response measures B) intermediate measures C) psychological measures D) behavioral measures