The fact that Apple has no manufacturing facilities of its own
A) has caused it to build up massive debt on its balance sheet.
B) has enabled it to remain financially lean.
C) has been problematic for Apple in terms of debt.
D) illustrates that having more fixed assets than rival firms can provide major competitive advantages in a global recession.
E) means that it is in the same position as Sony.
B
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A cashier who purposely undercharges a customer or allows a friend to walk away without paying for items would most likely be accused of which of the following?
A) sweethearting B) experiential shopping C) retail borrowing D) off-price retailing E) customer profiling
Which of the following promotion tools is most closely associated with building up a positive corporate image and handling unfavorable stories and events?
A) sales promotion B) personal selling C) direct marketing D) public relations E) advertising