In which of the following stages of the internationalization process is a firm preoccupied with business in its home market?
A) domestic focus
B) experimental involvement
C) active involvement
D) pre-export
A
Business
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Which of the following is characteristic of the products/services that are best suited for long
distribution channels? A) The products are susceptible to breakage or spoilage. B) The products are sold to a mass market. C) The products are made to order or configured to suit a particular purpose. D) The products are targeted to a niche, discriminating audience.
Business
All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:
A) search engines. B) online catalogs. C) social networks. D) targeted banner ads.
Business