The most important benefits of industry comparisons are to aid in understanding the client's business and as an indication of the likelihood of financial failure

An alternative hypothesis is typically represented by Ha.

a. true b. false

Which of the following statements about market segmentation is TRUE?

A) It involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market. B) It is a process of evaluating each segment's attractiveness and selecting one or more to enter. C) It is a process of creating an image or identity of the product in the minds of the target market. D) It is a process of identifying and profiling distinct groups of buyers who differ in their needs and wants. E) It is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results.