The goal of prospecting is to build a prospect base made up of current and potential customers

A company is using ________ when it includes products targeted to specific customers, based on behavior patterns and inventory, in emails to those customers

A) life cycle marketing B) direct-response advertising C) mail ordering D) direct mailing E) dynamic imaging

Which of the following statements is true of a legal issue?

A) The legal issue is determined by the judge based on the conclusion the judge hopes to reach. B) Forming an issue in a very broad or an extremely narrow manner has implications for the scope of the effect stemming from the eventual decision. C) Forming the legal issue is a minor feature of critical legal reasoning and takes its place of importance behind the formation of ethical norms and rules of law. D) The legal issue should be based on relevant missing information.