Which of the following describes the phenomenon whereby the last pieces of information to which we are exposed have heightened impact on our judgments, relative to information received in the middle?
a. The halo effect
b. The what is beautiful is good effect
c. The recency effect
d. The finale effect
Answer: C
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When choosing a self-help book, consumers should:
a. look for authors who are confident enough to assure change. b. make sure the program it promotes has been empirically tested. c. make sure that subliminal tapes are included for night-time learning. d. look for an author who includes many anecdotes showing the success of the program.
Which of the following leads individuals to take a more extreme position following a group discussion?
a. ?a tendency to affiliate with persons holding contrary opinions b. ?conformity and the desire for affiliation c. ?exposure to new and persuasive arguments on the other side d. ?decreased inhibition and less civil discussion