A media specialist is responsible for measuring the outcomes of the training program

Advertising agency compensation has shifted from commission contracts to

A) equitable contracts. B) equity contracts. C) variable annuities. D) performance contracts.

In advertising, the performance contract system of payment entails

A) billing clients a certain percentage above the media charge for time and space. B) billing for expenses and modest profit with extra compensation for successful campaigns. C) a fee arrangement where agencies bill clients for expenses as they are incurred. D) cash up front but with a guaranteed refund if goals aren't met.