Which of the following is most useful approach for developing a learning organization?
A) Encourage systems thinking by all managers in the organization.
B) Use imitation of competitors as the primary basis for innovation.
C) Create a reward system that fosters competition among employees.
D) Encourage employees to become specialists in functional areas.
A
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A restaurant is being sued because a customer claims to have found a bug in her chili The company's lawyers believe there is only a remote possibility that the lawsuit will result in an actual liability. Which of the following actions should be taken by the company's management?
A) The situation should be described in a note to the financial statements. B) The possible liability should not be shown in the financial statements. C) The liability should be estimated and accrued as an expense. D) An expense must be matched to the period in which the incident occurred.
What is integrated marketing communication (IMC)? Explain how it differs from more traditional marketing communication approaches
What will be an ideal response?