The idea that the advertising effort made in a given period will produce some additional sales response in subsequent sales periods is known as the ________

A) advertising elasticity effect
B) pulsing effect
C) advertising carryover effect
D) pull effect
E) push effect

C

Business

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Focus groups can be misused and abused by considering the results as conclusive

Indicate whether the statement is true or false

Business

A strategy designed to reduce the scale or scope of a corporation's business is called a ________ strategy

A) growth B) differentiation C) retrenchment D) stability

Business