To combat fast-forwarding by consumers who wish to avoid TV commercials, marketers are increasingly turning to ________, where the line between television shows and ads is virtually nonexistent

Answer the following statement(s) true (T) or false (F)

1. Sales promotions can be used to disrupt competitors' marketing strategies. 2. A price-off deal offers a consumer cents or even dollars off merchandise at the P-O-P through specially market packages. 3. Premiums are items offered for a more expensive rate with the purchase of another item. 4. A self-liquidating premium requires a consumer to pay most of the cost of the item received as a premium. 5. A medium where advertising, the product, and the consumer together in the same place at the same time is Point-of-Purchase advertising.

Full disclosure of all important facts aids in overcoming the limitations of accounting information

Indicate whether the statement is true or false