The process by which we gather and analyze information about our listeners and adapt our message to

their knowledge, interests, attitudes, and beliefs is called

A. frame of reference.
B. audience analysis.
C. audience demographics.
D. audience bio.

C

Communication & Mass Media

You might also like to view...

Evaluations of yourself and others need to keep pace with the rapidly changing real world. One of the best ways to guard against static evaluation is to use a temporal device called __________.

A. the date B. polarization C. the index D. intensional orientation

Communication & Mass Media

________ is the desire to stay in a relationship no matter what happens.

A. Investment B. Intimacy C. Commitment D. Passion

Communication & Mass Media