Sales executives at Keiron Air Conditioners use phone directories to call customers and convince them to buy their air conditioners. Which form of direct marketing is used here?

A) telemarketing
B) direct-mail marketing
C) catalog marketing
D) direct-response television marketing
E) kiosk marketing

A

Business

You might also like to view...

Which of the following is often reported as an extraordinary item?

a. Amortization expense. b. Impairment losses for intangible assets other than goodwill. c. Impairment losses on goodwill. d. None of the above.

Business

The safest place to get a mortgage is at your bank, credit union, or savings and loan institution

Indicate whether this statement is true or false.

Business