Which is true about advertising?
a. Clever ads may backfire as customers remember the ad but not the product or message.
b. A fear appeal works well for products such as clothing.
c. While it great if you can link a customer need to your value proposition, most ads don't do it.
d. Using patriotism after September 11 always worked well.
Ans: a. Clever ads may backfire as customers remember the ad but not the product or message.
Business
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What will be an ideal response?
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In a nonprofit organization, which of the following are often concerned with partially or fully defraying costs rather than achieving a profit?
a. liquidity fees b. nonfiscal costs c. cause-related goals d. pricing objectives
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