The primary purpose of measuring sales force productivity is to:
A) calculate the number of calls each salesperson makes every quarter
B) compare the number of sales presentations each salesperson makes
C) calculate the firm's total sales volume for a specific period of time
D) analyze the profitability of each salesperson's sales volume
E) assess the ratio of profits to sales for the sales force
D
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Indicate whether the statement is true or false
Both product development strategies and diversification strategies involve ________
A) selling a company's current products B) selling in a company's current market C) selling in new as well as existing markets D) developing a new product E) leaving the current market