Well-established skills and competencies that are so entrenched, they prevent a firm from seeing new ways of doing things are known as
a. marketing myopia.
b. competence lock-in.
c. innovation killers.
d. core rigidities.
e. knowledge obsolescence.
D
Business
You might also like to view...
What represents the range of choice offered to the consumer within a particular classification of merchandise?
A. Product assortment B. Product depth C. Product line D. Product width
Business
Which shopping location has the greatest concentration of convenience stores?
a. neighborhood business district b. secondary business district c. central business district d. regional shopping center
Business