A panel consists of a sample of respondents, generally households that have agreed to provide information over an extended period

When you are refusing a routine request from someone in an established relationship, you

A) should use the indirect approach. B) should invoke company policy if that is a possible out. C) don't need to invest as much time and effort as you would for other kinds of negative messages. D) should give the name of the person making the decision. E) should use the direct approach.

A consumer purchase decision made with a great deal of consumer exertion is a type of ________

A) habitual decision making B) extended problem solving C) independent heuristic rating D) dependent heuristic rating E) limited problem solving