Babson PR Agency has been hired by RKS Enterprises, a U.S. firm, to handle the firm’s international PR and media relations needs. RKS recently opened a manufacturing facility in Taiwan. Which of the following questions is most relevant for Babson representatives to ask?

a. How many employees work at the Taiwan facility?
b. How will message visibility be measured in Taiwan?
c. What is Taiwan’s level of economic development?
d. What are the expected revenues for the Taiwan facility?

c. What is Taiwan’s level of economic development?

Communication & Mass Media

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There is little danger of being snookered by people or groups on the Internet which are disguising opinion as fact, or providing official-looking but false information

Indicate whether this statement is true or false.

Communication & Mass Media

Which is the primary strategy used in the Delphi Technique?

A. synthesis and integration of ideas B. silent generation of ideas and round-robin recording C. idea generation and suspension of evaluation and prioritization D. computer mediated generation of ideas E. all of the above

Communication & Mass Media