Which of the following statements regarding the resource-based view is accurate?
A) Competitively valuable resources and capabilities are controlled only by a firm's general managers.
B) Only lower level employees need to accept the responsibility of creating, nurturing and exploiting resources and capabilities that can generate competitive advantages for a firm.
C) Employees should define their jobs in functional terms instead of in competitive and economic terms.
D) Competitive advantage is too important to remain the sole property of senior management.
D
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Observations of regulatory violations made from areas open to the public are known as:
a. "open-air" observations b. "close-air" observations c. "free-field" observations d. "open-field" observations e. "public-field" observations
Effective ads turn mere products into actual brands by
a. wrapping them with cultural meaning. b. keeping prices lower than those of competitors. c. describing in detail how they work. d. repeating the message in more than one medium.