What analytical tool has four quadrants based on two dimensions: competitive position and market growth?
A) Competitive Profile Matrix (CPM)
B) Internal-External (IE) Matrix
C) Strategic Position and Action Evaluation (SPACE) Matrix
D) Grand Strategy Matrix
E) Quantitative Strategic Planning Matrix (QSPM)
D
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Six women were invited to participate in a discussion on motels, hotels, and resorts. A discussion leader first asked them what differentiated motels, hotels, and resort accommodations
Then she asked them to identify all the amenities they expect to find in overnight accommodations. These six women and their group leader participated in a(n) ________. A) mall intercept B) questionnaire C) expert panel D) case study E) focus group
Which of the following phrases are good examples of messages from the superiority end of the continuum
a. "I knew you couldn't do it." b. "I told you so." c. "I would never have made that mistake." d. All of the above