One of the main disadvantages of partial-run type editions is:
A) expensive CPM levels compared to full-run advertising in the same publication.
B) support it provides dealers or special offers from one locale to another.
C) allowing national advertisers to develop better relationships with retailers by listing regional outlets.
D) ability to test specific ad elements in a realistic environment before going national.
E) its inability to help improve the copy of the ad.
A
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Demand for a certain product is forecast to be 800 units per month, averaged over all 12 months of the year. The product follows a seasonal pattern, for which the January monthly index is 1.25
What is the seasonally-adjusted sales forecast for January? A) 640 units B) 798.75 units C) 801.25 units D) 1000 units E) 83.33 units