To use single-segment pricing, a company bases the price of a product on the costs of manufacturing and marketing the product, not on the attractive savings the customers realize over the life of the product

The optimal number of participants in a focus group interview should range from 20-30 people.

a. true b. false

A warranty disclaimer is considered to be conspicuous when ________

A) the seller implies the disclaimer B) a reasonable person is able to notice it C) it is present in the contract D) it is expressed and approved by both seller and buyer