The PR manager of an NGO wants to spread awareness about the ecological dangers of using plastic bottles. She also wants to let the public know about the steps taken by the NGO to resolve this issue
Which marketing tool will be useful for the PR manager?
a) Public service announcement
b) Product placement
c) Satellite media tour
d) Audio media release
a
Communication & Mass Media
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A speech in January on Martin Luther King, Jr. Day represents an occasion-generated topic
Indicate whether the statement is true or false
Communication & Mass Media
In Florida Star v. BJF the Supreme Court held that publication of a sexual assault victim's name was
a. punishable as a crime under state law. b. protected against a tort claim for disclosure of private facts. c. an intrusion that could be punished with punitive damages. d. a violation of the federal Privacy Act.
Communication & Mass Media