Which of the following is true of today's CIOs?

A)

They are expected to safeguard the privacy of customer data.
B)

They need to look for IT innovations.
C)

They are expected to do more with not as much money.
D)

All of the above

A

Business

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The new personalized stationery and business cards are both examples of ________

A) horizontal line extensions B) vertical line extensions C) brand extensions D) multibrands E) co-branding

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Sears opened up department stores in Mexico and Spain, where it found qualified local manufacturers to produce many of the products it sells. This type of joint venture is known as ________

A) joint ownership B) licensing C) management contracting D) indirect exporting E) contract manufacturing

Business