What did Moss Kendrix urge numerous firms to do?
a. establish and publish codes of ethics
b. engage in socially responsible activities
c. advertise their support of philanthropic causes
d. stop using stereotypical images in advertisements
d. stop using stereotypical images in advertisements
Communication & Mass Media
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A dictionary can best be compared to a __________ book
A. cook B. rule C. map D. history E. speech
Communication & Mass Media
When speaking to a diverse audience, you might seek common ground based on what?
A) universal human values B) bonding experiences C) recent events D) time honored traditions
Communication & Mass Media