When Fly High Airlines began flying between Los Angeles and San Francisco, the airline offered individual travel agents a bonus of $5 each time they sold a Fly High ticket on the route. Fly High appears to be using a _____ allowance to encourage retail travel agents to promote its flights over the competition.

Which of the following may prevent the creation of a business climate conducive to unethical behavior?

A. excessive emphasis on short-term revenues B. failure to establish a written code of ethics C. a desire for "quick fix" solutions to ethical problems D. consideration of ethics solely as a legal issue or a public relations tool E. willingness to take an ethical stand that may impose financial costs

How do firms most likely benefit from self-produced events?

A) saving time associated with putting on the event B) sharing the burden with other firms and promoters C) tailoring the event to the firm's products and customers D) reducing the costs of coordinating an event with other firms E) receiving advice from professional event managers