Data analytics can help PR professionals measure the effectiveness of social media activities. What is another way to gauge effectiveness?
What will be an ideal response?
In addition to data analytics, social media activities can be assessed holistically, considering the total reach and engagement, and what percentage of that is earned vs. paid and owned.
Communication & Mass Media
You might also like to view...
For better or worse, relying on the Bennett model of news tends to emphasize the official view of most news stories and relies on governmental authorities as prime sources
Indicate whether this statement is true or false.
Communication & Mass Media
____________ describes the clarity with which you pronounce the sounds in words and make them distinct and intelligible
a. Volume b. Inflection c. Articulation d. Speed
Communication & Mass Media