How does the definition of quality differ from the customer and manufacturer perspectives?
What will be an ideal response?
From the perspective of a manufacturer, quality signifies conformance to specifications or the absence of variation from those specifications. A customer definition of quality is much broader. First, customers are concerned with the quality of the physical product–its durability, safety, ease of use, and installation. Second, customers are concerned with the quality of service, by which they mean the accuracy and truthfulness of advertising, responsiveness to warranties, and ongoing product support. Finally, customer concepts of quality include psychological aspects: the company's knowledge of its products, the courtesy and sensitivity of sales and support staff, and the reputation of the product.
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Explain the buzz building form of viral marketing. What are the aims of viral marketing, and how are they accomplished? Give an example of a successful viral marketing campaign
What will be an ideal response?
Martin Enterprises, an MNE with operations in India, Japan, and Taiwan, has decided to delegate an increasing amount of responsibility to the managers of its local subsidiaries. Which of the following will most likely be enhanced as a result?
A) multinational flexibility B) economies of scale C) location efficiencies D) economies of scope