Products at the decline stage of their life cycle have little to lose with negative environmental

_______ communication: official organizatin-sanctioned episodes of information transmission; upward, downward, horizontal

Fill in the blank(s) with the appropriate word(s).

________ is very believable because news stories, features, sponsorships, and events seem more real and believable to readers than ads do

A) Differentiated marketing B) Public relations C) Direct marketing D) Sales promotion E) Personal selling