Who is Edward Bernays and why is he important to the development of public relations??
What will be an ideal response?
ANSWER:
During World War I, Bernays—who was a theatrical press agent at the time—joined the U.S. Committee on Public Information, also known as the Creel Committee, which was successful in selling war bonds and generally promoting the war effort. He advised executives on how to respond to public opinion and the media. He believed that public relations were publicity, but it included what managers said and how they acted with the public.
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The meanings of words are ultimately determined by the
A. syntax. B. semiotics. C. dictionary. D. context. E. users.
The first step in preparing an effective public presentation is __________
a) select a topic, purposes, and thesis b) analyze your audience c) construct your specific purpose d) write your introduction