The advertising response function helps marketers:
a. create ads that will be noticed by consumers each time the ad runs.
b. use their advertising budgets wisely.
c. calculate the break-even points for each product being advertised.
d. determine the reach and frequency of a specific medium
ANSWER: b
Sales and market share improvements slow down and eventually decrease no matter how much is spent on advertising and sales promotion. This phenomenon is called the advertising response function. It helps marketers use their advertising budgets wisely.
You might also like to view...
The ability of the customer to track their order from placement to delivery is
A) customer experience. B) order visibility. C) product availability. D) response time.
A use case:
A) summarizes an activity, its trigger, input, and output. B) describes a subsystem of a data flow diagram showing how the processes use data produced by other processes. C) describes how the data is partitioned into programs for different users. D) shows when the data is updated, read, created or deleted.