Iconoclastic names:
A) reveal what the company does
B) capture the essence of the idea behind the brand
C) contain recognizable words or word parts that imply what the company is about
D) do not reflect the company's goods or services, but instead something that is unique, different, and memorable
D
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Personality will have the most impact in which situation?
A) situations of medium strength. B) strong situations with well defined roles, rules, and contingencies. C) weak situations with well defined roles, rules, and contingencies. D) both weak and strong situations. E) weak situations of loosely defined roles with few rules.
Which of the following would NOT be a component of a fully amortized, adjustable-rate mortgage?
A. Interest rate index. B. Interest rate caps. C. Adjustment period. D. Balloon payment.