Using an undifferentiated marketing strategy, a firm decides to target several market segments and designs separate offers for each

A debt security is transferred from one category to another. Generally accepted accounting principles require that for this particular reclassification (1) the security be transferred at fair value at the date of transfer, and (2) the unrealized gain or loss at the date of transfer currently carried as a separate component of stockholders' equity be amortized over the remaining life of the security. What type of transfer is being described?

(a) Transfer from trading to available-for-sale (b) Transfer from available-for-sale to trading (c) Transfer from held-to-maturity to available-for-sale (d) Transfer from available-for-sale to held-to-maturity

The exclusive right-to-sell contract must have

a. signatures of both the buyer and seller b. a term of at least 90 days c. a beginning and ending date d. the seller's minimum acceptable price