A particular benefit of social media to PR practitioners is having a direct channel to target audiences without interference by a ______.
a. limited reach
b. media gatekeeper
c. printing deadline
d. delayed press release
b. media gatekeeper
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A major criticism of situational ethics is that
A) they do not offer flexibility in morally ambiguous situations. B) they essentially require people to predict the future. C) they remove the power of decision-making from the individual. D) they leave one prone to flip-flopping on moral issues.
According to the text, in the study by Kenneth Leonard and Stuart Taylor, males watched
slides that were either neutral or erotic. In the erotic slide conditions, a female partner either made negative comments (nonpermissive cues) or positive comments (permissive cues) about the material. What was the major finding in this study?
a. Males in the permissive cues condition were more willing to deliver high levels of electric shock to females. b. Males in the nonpermissive cues condition were more willing to deliver high levels of electric shock to females. c. Males in the permissive cues were much more likely to express attraction toward their female viewing partner. d. Males in the nonpermissive cues condition were much more likely to express attraction toward their female viewing partner. e. The forbidden fruit effect: Males in the nonpermissive cues condition were much more likely to favor legalization of pornography.