If you're writing an unsolicited proposal, you may have to

A) convince readers that a problem exists that must be addressed.
B) analyze the client's business in light of the competition.
C) follow the requirements in the RFP exactly.
D) enumerate the client's options regarding such business decisions as product-line expansion.
E) specify exactly the type of work to be performed.

Answer: A
Explanation: A) In some cases, the party receiving the proposal is aware of the problem. For example, a business with obvious roof damage knows that the roof needs repair. In other cases, the party receiving the proposal may not be aware of its problem. In that case, the company submitting the proposal needs to first identify the problem (e.g., your roof has clear signs of structural damage that you may not see) and then convince owner of the building that it has the right solution to the problem.