How do advertisers research their target markets using new communications technologies??
What will be an ideal response?
ANSWER:
Advertisers rely on market research to understand the target market. In the agency, account planners ensure that there is a strong connection between research findings and the final advertising message. The Internet permits new, even more detailed forms of research and data gathering, but also raises potential privacy issues.
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While visiting her parents on a break from school, Vanda doesn't pay attention to much of what they say. She lets much of their communication just go in one ear and out the other without her ever listening. However, when her mother mentions going shopping to get some new clothes and a new laptop for her to take back to school, she listens attentively. This is an example of:
a. Mindful listening. b. Prejudgment. c. Defensive listening. d. Selective listening.
The ethics of organizational communication are influenced by
a. individual value systems. b. organizational value systems and cultures. c. the standards of a given profession. d. all of these.