What is the main disadvantage of having a longer run for the test market?
A) It costs more and gives competitors time to formulate a counterattack.
B) It is difficult to gather information about customer attitudes as their responses to surveys may not be honest.
C) Customers might lose interest in the product.
D) The sales data gathered will not be useful for predicting actual sales.
A
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The seven steps of the selling process closely follow which of the following?
a. the process of forecasting and satisfying industry demand b. the traditional communications model c. the AIDA concept d. the hierarchy of needs
A stronger dollar benefits ________ and hurts ________
A) American businesses; American consumers B) American businesses; foreign businesses C) American consumers; American businesses D) foreign businesses; American consumers