If you have questions about copyrights, service marks, trademarks, or patents, you should contact _________________
a. the U.S. Patent Office
b. an intellectual property attorney
c. the World Intellectual Property Organization
d. your company's technical writer
b
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According to the 80/20 rule, which of the following is true?
A) 80 percent of a product's customers account for 20 percent of the product's marketing expenditures. B) 20 percent of a product's customers account for 80 percent of the product's marketing expenditures. C) 80 percent of a product's sales come from 20 percent of the product's purchasers. D) 80 percent of a product's marketing cost should be equal to 20 percent of the firm's total marketing budget. E) 80 percent of a product's market should be consumers who are 20 or older.
Which one of the following factors is the key element of most definitions of leadership effectiveness?
a. employee satisfaction b. stakeholder needs c. focus on outcome d. financial measures