What questions should public relations practitioners ask about each public important to their organization's success?
What will be an ideal response?
Answer: Although no two publics are the same, the kinds of information the practitioner needs to gather about each are remarkably similar and can be boiled down into seven questions: (1) How much can the public influence our organization's ability to achieve our goals? (2) What is the public's stake, or value, in its relationship with our organization? (3) Who are the opinion leaders and decision makers for the public? (4) What is the demographic profile of the public? (5) What is the psychographic profile of the public? (6) What is the public's opinion of our organization? (7) What is the public's opinion (if any) of the issue in question?
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Who is best described as those with an interest or concern in the organization?
A) publics B) stakeholders C) public relations practitioners D) employees E) audience
Projective techniques include:
a. Drawing pictures b. Telling stories c. Making collages d. All of the choices