JoAnn Fabrics Inc. has created a new combination of colors and fabric types. The firm wants to know how consumers will perceive the new product. The firm is concerned with the product ________

The recording of audio or video files and distributing them online is called what?

A) Backchanneling B) Crowdsourcing C) Enterprise microblogging D) Podcasting E) Internal micromessaging

Taken together, the key elements of a company's marketing program are known as the ________

A) product mix B) value chain C) product lifecycle D) marketing mix