Briefly explain how the publications of a firm's experts can be used for MPR purposes
What will be an ideal response?
Written works are durable, meaning that they have an extended life where they can be used for MPR purposes and to support other elements of the marketing mix, such as sales and direct marketing efforts. For example, when a company executive writes a book or gets an article published in a prestigious journal, that publication is newsworthy. As a result, it provides ample reason for the firm's marketers to reach out to connectors in pursuit of media mentions. Additionally, sales and marketing staff can distribute copies of the book or reprints of the article via mail or e-mail, or by handing them to prospective customers to help them differentiate the
firm from its competitors by highlighting the firm's recognized expertise in the field.
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John Davis has a debt ratio of 0.25, which tells us that John
A) is insolvent since the ratio is less than 1.0. B) could have $10,000 in total assets and $7,500 in net worth. C) has 25% of his income allocated to reducing debt. D) might have $2,500 in liquid assets and $10,000 in current debts.
In capital budgeting, risk is the degree of variability of cash flows
Indicate whether the statement is true or false