Developing vision and mission statements is an important tactical step in project management

When Procter and Gamble introduces a new laundry detergent with a different brand name, it is an example of creating a:

A) family brand B) cooperative brand C) co-brand D) flanker brand

Normally, the lower the market-penetration index, the higher the marketing opportunity in that there is room to grow the brand

Indicate whether the statement is true or false