Competitive intelligence specifies how and when data will be gathered, what data is relevant, and how the data will be analyzed to solve a marketing research problem
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
Competitive intelligence (CI) refers to a system that helps managers assess their competitors and vendors in order to become more efficient and effective competitors. Intelligence is analyzed information. It becomes decision-making intelligence when it has implications for an organization.
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The people for whom information systems applications are developed are referred to as ________
Fill in the blank(s) with correct word
James Broker, an analyst with an established brokerage firm, comments: "The critical number I look at for any company is operating cash flow. If cash flows are less than earnings, I consider a company to be a poor performer and a poor investment prospect.". Do you agree with this assessment? Why or why not?